Marketing Strategy

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Author Lee Bolman said, “A vision without a strategy remains an illusion.” Having a strategy is important, but what is a strategy? Here, we’ll look at the components and benefits of this first step to effective marketing.
We’ve all heard of the K.I.S.S. principle, which encourages us to “Keep It Super Simple.” This applies well to creating your marketing strategy. In this course, we’ll take you through five simple steps to get you started. Then, we’ll explore the unique selling proposition, which is the base concept for all good marketing. Finally, we’ll go over the seven sentences you’ll write to complete your strategy. Sweet and simple.
How’s your B2B revenue looking these days? Would you like to increase it? We’re going out on a limb and guessing “Yes.” This course presents the five simple steps to a solid business-to-business marketing strategy. These include creating a marketing funnel, which, much like a funnel cake and its enticing aroma, draws the customer in and guides them through the purchase.
There’s a joke about a marketing client that says: “Our target market is males and females aged zero and up.” We can bet with good odds that this client is spending way too much on marketing. Defining your market (with specific parameters) is crucial for your marketing budget and bottom line. This course helps you hit the bullseye, by first focusing on your current base, then demographics, and on to psychographics. By zeroing in on your customer, you’ll avoid zeroing out your profits!
Management consultant Peter Drucker said, “What gets measured, gets managed.” We agree. You can’t effectively manage your marketing without knowing where you’re at by measuring. That’s where your marketing metrics come in. Through qualitative and quantitative data, you can tell who is consuming your content, and how they are consuming it (with relish, or no?). Here, we’ll explore this data, where it comes from, and what it means for your “next move.”


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