Crisis Management

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A crisis is defined as “a time of intense difficulty, trouble, or danger.” These are typically unexpected events that can be catastrophic to businesses of any size. While companies cannot usually prevent disasters from happening, they can recover more efficiently with a planned and coordinated response. In these programs, we’ll discuss the importance of crisis management planning and how it can reduce risk, minimize damage, and save lives. Let’s take a look three key crisis plans to have in place: an emergency response plan, a crisis communication plan, and an information technology disaster recovery plan.
In this course, we’ll look at how to prepare for a crisis. We’ll cover preventive maintenance and how to be “crisis ready” in your office, including what should be stocked in emergency supply kits and first aid kits. Communication is key during disasters, so we’ll touch on how to keep lines of communication open within your organization following a crisis. Lastly, we’ll go over how to establish a culture of awareness to limit the impact or even evade disasters.
Before disaster strikes, organizations need to plan, prepare, and promote awareness. However, despite best efforts, natural disasters can happen at any time, leaving a deep impact on companies. In this course, we’ll talk about the different types of natural disasters and how businesses should react in the moments after. Whether an organization experiences severe thunderstorms or catastrophic hurricanes, the response should be prompt and the focus should be on recovery, with safety being the number one priority.
When things go wrong, what do you do? In this course, learn how to respond to emergencies.Accidents, medical crises, fires, hacking events, and workplace violence are all examples of emergencies. How should you respond when something like this happens in the workplace? How should companies prepare for the unexpected? In this course, we’ll cover different safeguards that businesses can put in place to help prevent these incidents, we’ll talk about what steps to take during an emergency, we’ll discuss what to do when someone is injured, and what information all employees should know prior to an emergency.
The ability for a company to continue operating following a crisis is critical to stay in business. How can your company return to business as usual as quickly as possible? In this course, we’ll go over how to assess the risks that are unique to your business and area. We’ll talk about the importance of completing a business impact analysis which helps companies predict the consequences of business disruption due to a crisis. Lastly, the course will cover the components of a business continuity plan which documents recovery procedures following a crisis.
Media presence after a crisis is unavoidable. However, the treatment your company receives by the media and the resulting public opinion is within your control. In this course, we’ll go over the roles and responsibilities of a crisis communication team. We’ll talk about who should be the face of the company during a crisis, we’ll discuss what information should be relayed and the best ways to communicate it, we’ll go over how to manage social media, and we’ll cover some additional communication tips.


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